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WoolWorths Trials Their Beacon Technology

As Beacon technology is growing, the user of them also increases in amount. So far, many airlines, store, restaurant, and cafe have installed Beacon technology. Some of them successfully captured customers’ heart.

WoolWorths, one of giant supermarket, trials their business with Beacon technology. The trial is using Beacon technology to send offers, promotion, and special product to shoppers once they walked through aisles. The trial also allows customers to get notify information about some specific product in the store.

The trial is restricted to people who were chosen to participate in the pilot. Customers that are not in the pilot will not be affected by the technology. In the retail sector, customers usually opt in for the service. Beacons work within a 100m radius and are usually discretely placed on shelves where they gather and beam information to customers. WoolWorths recently began testing the technology with ­iPhones at its new store in the eastern Sydney suburb of Double Bay. It is unclear how many people have participated in the trials but the technology’s potential has ­excited many retailers overseas.

Sweden’s two largest supermarket chains, ICA and Coop, are investigating the technology and British supermarket chain Waitrose has begun trials to offer targeted discounts. St George Bank was one of the first financial institutions to trial iBeacons at its Sydney branches. Infosys Australia digital strategist George Eby Mathew said the biggest potential for beacon technology in retail was powerful in-store analytics that can be obtained from customer data.

“(This) is in addition to driving store traffic, enhancing customer service and delivering product-based offers,” Mr Mathew said.

He said the data could ­influence how storefronts were ­designed. Once retailers could determine when customers were walking into their stores and what purchases were being made, they could link the information with demographics and historical data.

“That becomes a rich insight not only to design your storefront but also to decide on what combination of products to stock and when,” he said.

Mr Mathew said the biggest investment from retailers would be in “educating the customer to the new capability and commun­icating the value proposition” of the product benefits or discounts.

He said beacon technology had the ability to help deliver a “killer app” for the retail sector.

“Say I go into a hardware store looking for a particular sized box of screws. If the technology can help me navigate to the correct aisle that would be a big bonus,” Mr Mathew said.

“Giving customers the ability to find the products and services within a store and using that intelligence to design your store — that combination is a killer app.”

Since it’s launched last year by Apple, iBeacon has grown in many retail business. It obviously helps them increase the marketing process because the promotion is sent directly to the correct person instead of random people.

Interested in installing Beacon technology in your business? Visit www.cubeacon.com to get the right Beacon for your business.

About Girly Saputri

Girly is a Content Marketing at Eyro Digital Teknologi, Ltd. She is also a copy writer and likes cheeseburger. She writes about iBeacon and its implementation. You can find her on LinkedIn as GirlySaputri.

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