The iBeacon hype is all over the retailers. Digital Advertising concept and customer engagement also become main strategies for retailers.
Beside these strategies, the company is investing into one thing in common to enhance their service. Technology i what they have in common.
The app era has been a boom for years. Continuously followed by engaging customers even better. iBeacon is also one of the investments on engaging the customers. The beacon gives contextual mobile advertising to customers directly to their smartphone.
Simple way, especially for huge retailers, to make their customers come back. The apps are also a way to interact with their customer.
iBeacon transmits Bluetooth signal. A smartphone that caught the signal will receive push notification. Retailers usually use this feature to deliver promo and discount. Greetings and farewell are also sent to the customers smartphone. That way retailer can keep their customers engaged.
Retailers have been using iBeacon to boost their sales. McDonald is one of retail companies that implement iBeacon for their store. They’re increasing 13% of McNugget sales in a day! Same things also happen at American Eagle and Macy. These retailers are using iBeacon to enhance their customers experience.
The main thing about iBeacon is that you can manage the content on your own. It is not delivering spam message to a smartphone. Instead, you can deliver images to customers’ smartphone.
If you’re wondering how to use this technology on your business, check out How to use iBeacon for your business from scratch!