Home / Internet of Things (IoT) / West Rock and T+ink Launched an Internet of Things Solution

West Rock and T+ink Launched an Internet of Things Solution

WestRock and T+ink launched the first merchandising display solution to incorporate printed electronic sensors in smart shelves and smart pegs. Collaborating with intel, they will incorporate intelligent end-point fixtures into merchandising display solutions that give retailers, brands and distributors detailed, real-time information about on-shelf product availability. This collaboration will be the first leader in printed electronics, will be the first to integrate these smart technologies into retail display offerings.

Attractive mixed race woman reading label of food item at supermarket
Attractive mixed race woman reading label of food item at supermarket

WestRock and T+ink’s product specialists was in the Intel booth at Jacob Javits Convention Center in New York City to demonstrate T+ink’s smart shelf and Smart Peg Technology.

“WestRock is once again at the forefront of retail display systems integration, now working with one of the largest and most successful computing technology companies in the world, alongside a market leader in conductive ink technologies,” said Craig Gunckel, executive vice president, Merchandising Displays and Folding Carton, WestRock. “We are now able to offer our customers a display solution that incorporates low-cost technology for inventory tracking, making it possible to better serve consumers shopping for products from cleaning supplies to beverages and snacks.”

The technology will enable retailers and brands to access real-time inventory data. It helps measure sales velocity, identify low and out-of-stock conditions, and reduce shrinkage. It’s also possible for merchandisers to price products based on inventory levels, velocity and competitive promotions.

“This is one of the most powerful IoT solutions invented for retail, and one of the first solutions that provides inventory visibility at a shelf level and senses customer interactions with individual products,” said Wayne Nemeth, chief operating officer, T+ink. “The benefits are significant, including inventory optimization, inventory loss prevention, and the capture of valuable information about consumer behavior.”

“The demonstration of these smart technologies powered by Intel processors is another example of breakthrough innovation in the retail industry,” said Joe Jensen, vice president, Intel Retail Solutions Division, Intel. “The Internet of Things is beginning to take off in the retail space and will have a direct impact on retail profitability by improving the customer experience through better availability of in-store inventory and reduced shrinkage.”

The interactions coming from the Smart Shelf and Smart Peg are being processed through Intel’s powerful and scalable Intel® Quark™ processors for IoT. The Intel Quark SoC X1000 is Intel’s lowest-power, secure SoC (System on a Chip), designed to bring intelligence to the network edge and reduce development costs for securely managed IoT endpoint devices. Integrating T+ink’s conductive ink technology, which sits on WestRock’s shelves and pegs, and the Intel Quark processor, Smart Retail Systems connects to the cloud through Intel-powered gateways, enabling store systems and personnel to receive real-time alerts on their phones and tablets.

About Girly Saputri

Girly is a Content Marketing at Eyro Digital Teknologi, Ltd. She is also a copy writer and likes cheeseburger. She writes about iBeacon and its implementation. You can find her on LinkedIn as GirlySaputri.

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