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Understanding How iBeacon Works in a Simple Way

On this day, iBeacon is not a new technology. We have seen many people are talking about this technology and its implementation for contextual mobile advertising. It changes usual customer experience to digital experience. It even boosts sales.

Increasing sales up to 30%, this what makes iBeacon technology popular around marketing. The device can do many amazing things beyond advertising. Tracking customer and give them special offers.

Have been deployed in big retailers in the world, this technology is a new star. Other retailers also want to deploy iBeacon in their stores to boost sales. But not all of them know how to work with iBeacon.

In creating Contextual Mobile Advertising, you are going to need 3 things. Beacon device, Backend, and your store app.

Short story, when your store deploy iBeacon technology, your customers will get notification about your store. It could be many information. Whether it is about discount, offer, promo, or anything that makes them visit your store immediately. You only need to place the device in your store and set any information you need to show in the Backend.

Each beacon has Universal Unique Identifier (UUID), Major, and Minor that are different one another.

Mostly, Backend service to manage beacon will have text, image, or video typical file. It also has near, far, and immediate refer to range.

The Backend to track and manage the beacon will sort of look like this:


The data set on each beacon can be various depend on what the store wants:


Once someone passes the beacon, they will get notification based on the setting in the Backend:


It is obvious that every store will need store apps. Message from Backend can’t be read in smartphone unless using apps. Mostly apps for iBeacon service has included the SDK.

Easy way to understand beacon is, it is a transmitter. Just like a bridge connecting your smartphone to Backend.

source: BusinessInsider.

About Girly Saputri

Girly is a Content Marketing at Eyro Digital Teknologi, Ltd. She is also a copy writer and likes cheeseburger. She writes about iBeacon and its implementation. You can find her on LinkedIn as GirlySaputri.

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