In taking Mobile advertising strategy, retailers will never stop competing until they have customers as much as they could grab. As digital era makes mobile advertising getting higher. Retailers also don’t stop grabbing customers. The competition between retailers in creating better mobile advertising is never losing. Here are top 10 mobile advertising example:
Hershey’s is one of the first brands to offer to sponsor data costs for consumers who watch a video for its Scharffen Berger chocolate brand. The ads recently ran as banners in the Pandora iPhone app as part of AT&T’s new sponsored data program, which was introduced earlier this year. The sponsored content was only available to mobile users with an AT&T plan. Consumers could then watch a 30-second Scharffen Berger commercial. Once the clip ended, a message told consumers that they saved two megabytes on their data plan by watching the sponsored video.
2. Burger King
Burger King began testing a way to deliver mobile coupons to consumers inside a geofence using a self-serve ad platform. The ads promote the chain’s breakfast menu and are appearing on premium mobile sites such as Pandora. The ad unit itself exists as an overlay on top of the site or app being browsed, meaning consumers are not redirected to another site when they click on an ad.
3. L’oreal Paris
L’Oreal Paris recently incorporated GumGum’s photo recognition technology to pick up on the hair colors of consumers in photos and personalize ads for its Ombre hair color line based on a consumer’s own hair color. The campaign, which is being delivered across desktop and mobile, takes advantage of GumGum’s technology to detect the hair color of people in photos among the editorial content of its partners, such as Parade and Hollywood.com.
JetBlue’s “Air on the Side of Humanity” campaign uses a combination of long-form video, messaging and geofencing to tout the airline’s positioning as making traveling more enjoyable. The campaign was deployed in the Boston, New York and southern Florida markets.
5. Mc Donald’s
The mobile ads ran within the mobile sites of publishers including Time Inc.’s Real Simple and Hearst’s Elle. With the burger chain struggling with same-store sales declines, the native strategy is an example of how the brand is trying to appeal to important younger consumers on mobile. A click-through on the ad expanded to show a 30-second YouTube video showcasing how McDonald’s coffee is made through a time-consuming and laborious process with arabica coffee beans. Buttons underneath the ad encourage consumers to share the content via email, Twitter and Facebook.
Nivea Sun Kids recently gave parents a way to help prevent kids from running off by themselves at the beach via a protector strip with a built-in locator and mobile application for tracking anyone wearing the strip. Parents were able to remove the strip, which was embedded with Bluetooth 4.0 technology, put it on a child’s wrist and then download the Nivea Protégé app to identify the bracelet and set the maximum distance the child can go (maximum 30 meters). If the limit was exceeded, the app notified parents and the radar indicated if they were approaching or moving away from the signal.
Nissan recently leveraged a new tablet ad unit that enabled viewers to interact with the brand’s video in-stream via tappable hot spots. When viewers click on a hot spot, they see content further bringing home the message of the ad. In one example, when users tap on a hot spot, a message appears over the video explaining that the lowest temperature ever officially recorded in Canada and in North America is -63 degrees Centigrade on February 3, 1947 at Snag, Yukon.
8. Red Bull
Red Bull was one of the first brands to try out a new Twitter ad format that automatically plays video when a tweet is clicked on. The brand leveraged the ads to promote the newest addition to its growing portfolio of applications. App install ads have quickly grown to become a favorite among brands and the Red Bull campaign is an example of how the brand continues to take a leading role in mobile marketing. In particular, Red Bull has a reputation for making strong video content that resonates with its customers. By leveraging a one-click video, this helped Red Bull improve engagement with its core audience.
Renault ran a highly targeted mobile ad campaign that looked beyond location to ensure the right consumers were reached to raise awareness of its electric car Zoe and drive traffic to local dealerships. The ads appeared on the mobile devices of qualified consumers who browsed relevant content or called dealerships on their phones. The messages appeared on smartphones and tablets within a five-mile radius of Renault dealerships, with some difference in creative based on the device that was used.
Universal Pictures leveraged a new photo-editing application to target a specific audience of younger females for new movie “Endless Love,” and the campaign resulted in more than seven million engagements and more than 10,000 hours of total brand-engagement time. The campaign is a good example of how brands can leverage mobile apps to drive awareness with a key audience in a nontraditional way.