Payment facilitator Tillster provides software and other tools to enable self-ordering and checkout at restaurants. Its list of clients include Burger King, Taco Bell, KFC, Pizza Hut, Boston Market, Zaxby’s, and McAlister’s Deli. If you’ve ever placed an order through the California Pizza Kitchen mobile app, Tillster enabled that transaction.
The company is narrowing in on mobile payments for the many chain restaurants it serves, which could push paying with your phone into the mainstream.
Earlier this year, Tillster rolled out the ability to pay for your meal at your table via mobile app. The app links to your tab in a restaurant point of sale and lets you reorder food you’ve already ordered and pay at the table without interacting with a waiter. However, it wasn’t as seamless as it could be. For that, Tillster needed to a way to track the consumer as soon as they walked in the door — this is where Gimbal comes into the picture.
Using iBeacon, which communicate directly with your mobile phone, allow Tillster to alert a restaurant as soon as you walk through the door and take the appropriate next step before you even get to the table. For instance, it enables consumers to walk into a restaurant, get seated, and then start ordering without ever talking to a waitress.
Beacons will also expand the restaurant’s ability to push coupons and deals to customers when they’re not in the restaurant. In example, a restaurant could set up a coupon that gets pushed to a customer around lunchtime if they are within a hundred feet of it.
What’s notable about Tillster’s build-out of in-app payments for restaurants is that it creates the opportunity for people outside of major tech hubs and cities to develop a habit of paying for things with their phone. It also means that mobile phones are more important than ever as a tool for delivering value to customers.