iBeacon technology will be used to navigate the Music City Center to ease conferences. According to a photo in American Marketing Association website, Nashville Company will likely use the iBeacon to guide the guests to their appropriate meeting hall In a 1.2 million-square-foot building, directions appearing on a phone screen could be a welcome addition for visitors, as well as help the new facility distinguish itself with the cutting-edge technology.

The website explained, “Our navigation system currently powers large-scale turn by turn navigation for buildings, including a convention center with over 1 million square feet,” the site read. “Our intelligent guide tells your customers where they are and how to get to where they want to go.”

iBeacon with Bluetooth wireless technology is expected to give many benefits as well as many industries that already use iBeacon before. For example, retailers use iBeacon to recognize customers with their app in and near stores and offer interesting promotions through their phones. Other examples are music concerts, sports venues, and museums which have recognizes potential for engaging with visitors through iBeacons. Thus, the convention center hopes that it would help much for the conferences.

The Music City Center would be among the first crop of convention centers to implemented the technology, helping it stand out among a crowded convention field and attract groups looking for spaces with the latest tech offerings. While iBeeacons have raised privacy concerns, users must download the relevant app to receive push notifications or alerts, meaning they can opt in and out as they choose.

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Devina is working as Content Marketing at Eyro Digital Teknologi, Ltd. Contact her via Twitter (@Dee_Viina) and LinkedIn (Devina Nur Esthining Krida)


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