An upmarket German Restaurant Group, The Mook Group, reported their plan to use iBeacons to recognize and reward to diners there.
How does iBeacon work in reastaurant?
The app clocks the time guests spend in the restaurant and uses a ranking system to reward them for their loyalty. Diners can use the app to climb their way from “Guest” ranking to “Addicted Connoisseur” level based on the amount of time spent at any one of group’s venues. Guests with higher-level app statuses are rewarded with a free welcome drink, automatic placement on the guest list for future events or even fast-track entrance.
To measure how long diner spends in restaurant might be little bit strange,. However, Christian Mooks‘ owner, Mr. Ladimi says that they later hope to track items ordered and total spend. “It will be even more interesting when we get to the next step and we know guest’s names, what people drink and eat, how often and when the client comes in – whether for private reasons or business reasons, all as a way to improve service,” Mr. Ladjimi said, adding that any access to information would be on a voluntary basis and with the client’s authorization.
In restaurant, diners do not need to interact with the app. They simply need to install and authorize it before they walk in to restaurant. Thus, as long as it is installed on their smartphone when they come, the app and iBeacons do the rest.
Looking to add iBeacon to your business strategy? Cubeacon offers a lot of benefits for you to improve your business and customer satisfaction.