Hungry House, a leading online food ordering platform in UK, has used iBeacon technology to ease their customers ordering food at the Notting Hill Carnival. The three-day event will take to the roads from around 9am on Sunday 30th August 2015.
Hungry House ties up with Fun Bunch sound system that will be used in Notting Hill Carnival too. User of Hungry House App will receive extra discounts when they are in proximity of the ‘Fun Bunch’ stage. The Fun Bunch stage will be on the corner of Talbot Road and Sutherland Place.
“With over one million people attending Notting Hill Carnival, this really is a great opportunity for us to test how effective beacon technology is,” said Alice Mrongovius, Hungry House’s marketing director.
“We’re hoping this will prove it drives in sales and will continue to roll it out across other upcoming marketing strategies, so our users can get the best discounts direct to their phone.”
Mobile signal at the Carnival is notoriously unreliable, Hungry House will be relying on the iBeacon’s bluetooth sensors to engage their users. Hungry House is planning to continue to roll out the technology in a bid to gain insight of their customer behavior and learn when and where messaging is most effective.
Yesterday, it was revealed that competition in the takeaway delivery sector could heat up with Amazon’s potential entry. The online retailer has been trialling a service similar to Hungry House’s in the US as it looks to take a share of the burgeoning market.