Taxi hailing company called Taxi Magic just released a new breakthrough to fulfil people needed in ordering a ride. That’s what they doing with iOS app and all are integrating into Apple’s iBeacon technology.

Taxi Magic users who have downloaded the app and have it open, but have never ordered up a ride will get notifications on their iPhone. They don’t have to type anything in, and they get a $10 credit if end up calling a cab. Taxi Magic is hoping the feature will reward existing users by getting them credit they can use on future rides, while encouraging new users to pull the trigger on their first.

This implementation of iBeacon is just the beginning for Taxi Magic, says Jeff Pharr, who is the company’s mobile development director. The company is also exploring the use of iBeacons to share fare payments, and putting iBeacons in vehicles to let people pay for their rides using the app if they hailed that car from the street.

Pharr views this current use of the technology as something people will toggle on and off to share information, kind of like an alternative to Apple’s AirDrop or iMessage. “There would be a nominal increase in battery usage during the time they are transmitting, but this should be negligible since you are only broadcasting for as long as it takes for someone to receive your referral code,” he says.



Devina is working as Content Marketing at Eyro Digital Teknologi, Ltd. Contact her via Twitter (@Dee_Viina) and LinkedIn (Devina Nur Esthining Krida)


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