Home / Tag Archives: unilever

Tag Archives: unilever

Unilever Deploying iBeacon to Target Their Customers

Unilever_logo

Unilever is deploying iBeacon technology to determine how attach shoppers are to its brands in-store so that it can later targeting them with relevant mobile ads. Beside driving purchases at the point of sale, the FMCG business believes the technology can be used to reduce the cost of customer acquisition ...

Read More »