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Tesco MyStore Trials iBeacon With Different Marketing Strategy

tesco-ibeacon

Tesco Superstore decides to trial iBeacon by making a store-specific app called MyStore. The Tesco’s senior group marketing manager for mobile stated that a beta version of Tesco’s MyStore app is trialling iBeacons, but ‘slowly” using it for marketing purposes until customers familiar with this technology. It aimed to avoid ...

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