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Tag Archives: technology

West Rock and T+ink Launched an Internet of Things Solution

Attractive mixed race woman reading label of food item at supermarket

WestRock and T+ink launched the first merchandising display solution to incorporate printed electronic sensors in smart shelves and smart pegs. Collaborating with intel, they will incorporate intelligent end-point fixtures into merchandising display solutions that give retailers, brands and distributors detailed, real-time information about on-shelf product availability. This collaboration will be ...

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UK will be the Leader of Internet of Things Technology

lancaster university

A research on Lancaster University ensure that the UK is a global leader in the privacy, ethics, trust, reliability, acceptability, and security (PETRAS) of the “Internet of Things” (IoT). Lancaster University itself is a part of consortium and has receive £9.8m support from the Engineering and Physical Sciences Research Council (EPSRC) as ...

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2 Phases of Internet of Things and Marketing

IoT phases

According to a study by The Economist Intelligence Unit, “51 percent of marketing expect the Internet of Things (IoT) to revolutionize marketing by 2020.” The only explanation that match with the study is IoT has been couched as a tool for ‘personalization,’ ‘engagement’ and new ‘customer experiences,’ but these characterizations are ...

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