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Tag Archives: mc donald

iBeacon and Advertising

west edmonton mall using ibeacon

Beacons aren’t really about customer acquisition in-stores for many brands now. For Coca-Cola, Kraft and Papa John’s, the potential for beacons lies in their ability to optimise the customer experience through precision marketing rather than just simple point-of-purchase activation. – Source: The Drum. I couldn’t be more agree with what The ...

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