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Tag Archives: macy

5 iBeacon Solution for Your Store

shopping app

iBeacon technology is named as a huge leap in this digital era.  It is also called as one of Internet of Things devices that will be most useful in the future. Since Apple launched it on 2013, many company tried to breakdown this technology to understand how is it going. ...

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iBeacon and Advertising

west edmonton mall using ibeacon

Beacons aren’t really about customer acquisition in-stores for many brands now. For Coca-Cola, Kraft and Papa John’s, the potential for beacons lies in their ability to optimise the customer experience through precision marketing rather than just simple point-of-purchase activation. – Source: The Drum. I couldn’t be more agree with what The ...

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Retail Revolution by iBeacon

retail_revolution

Proof that iBeacon has been deployed and created retail revolution can bee seen at the Macy’s store at Westfield Garden State Plaza, where white plastic discs, about the size of a computer mouse, have been attached to walls and columns around the store. Those discs are beacons, and retailers and ...

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