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UK’s Odeon Cinemas Trials iBeacons to Expand Watching Movie Experience

Odeon_Cinema_ibeacon

Britain’s Odeon Cinemas is bringing a new application for theatergoer supported by Apple’s iBeacons to give more experience and convenience. The beacons, which transmit highly location-specific data via Bluetooth Low Energy (BLE), will be added in order to provide reliable information in the cinema. According to an article on Marketing ...

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