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Tag Archives: customer

iBeacons and People Reactions According To a Survey

people-reaction-ibeacon

Retailers just conducted a recent survey about the costumer readiness regarding the use of iBeacons. It shows that support is happening everywhere and even there are some privacy worries, most customers are looking forward to obtain offers from their favourite retail stores. Swirl who conducted the survey studied the shopping ...

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iBeacon False Idea That People Surely Need To Know

ibeacon-specification-battery-horz

The phenomena of iBeacon technology can be found in some places around the world. Some says it benefits both the retailers and the customers. But did you know that some of the customers also concern about the iBeacons? One of the issues is about the privacy issues which deal with ...

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Tesco MyStore Trials iBeacon With Different Marketing Strategy

tesco-ibeacon

Tesco Superstore decides to trial iBeacon by making a store-specific app called MyStore. The Tesco’s senior group marketing manager for mobile stated that a beta version of Tesco’s MyStore app is trialling iBeacons, but ‘slowly” using it for marketing purposes until customers familiar with this technology. It aimed to avoid ...

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