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Tag Archives: customer

iBeacons and People Reactions According To a Survey

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Retailers just conducted a recent survey about the costumer readiness regarding the use of iBeacons. It shows that support is happening everywhere and even there are some privacy worries, most customers are looking forward to obtain offers from their favourite retail stores. Swirl who conducted the survey studied the shopping ...

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iBeacon False Idea That People Surely Need To Know

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The phenomena of iBeacon technology can be found in some places around the world. Some says it benefits both the retailers and the customers. But did you know that some of the customers also concern about the iBeacons? One of the issues is about the privacy issues which deal with ...

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Multinational Chain Carrefour and Nisa Test iBeacons On Shopping Baskets

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Carrefour and iBeacons enhance the customers shopping experience in three branches store in Madrid. They patched the iBeacons on the shopping trolleys and baskets, as well as sensors attached to the ceiling of the stores that pick up the signals emitted. The same trials also being implemented by convenient store ...

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Tesco MyStore Trials iBeacon With Different Marketing Strategy

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Tesco Superstore decides to trial iBeacon by making a store-specific app called MyStore. The Tesco’s senior group marketing manager for mobile stated that a beta version of Tesco’s MyStore app is trialling iBeacons, but ‘slowly” using it for marketing purposes until customers familiar with this technology. It aimed to avoid ...

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