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iBeacon Connects Attendees and Promotes Content Discovery at Cannes Lions 2015


Official Cannes Lions International Festival 2015 integrates with iBeacon technology to offer attendees a personalized experience featuring relevant content surfacing and meet-ups with like-minded event-goers. Powered by Eventbase, the same company handling SXSW 2015, Cannes Lions App leverages iBeacons installed throughout the festival grounds to deliver a variety of customized interactive ...

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