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Tag Archives: ble

Leaky Bluetooth Technology Makes User’s Privacy Unsecured


Researchers from security firm Context have revealed that devices using embedded Bluetooth Low Energy technology, such as in the iPhone and fitness trackers, can be easily tracked from up to 100m way. Scott Lester, a senior researcher at Context, said: “Many people wearing fitness devices don’t realizae that they are ...

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BLE as a Start of Smart Ready Devices


BLE is gaining ground in mobile phones and is supported by iOS5 and later, Windows Phone 8.1, Windows 8, Android 4.3 and later, as well as the BlackBerry 10. “By 2018, more than 90 percent of Bluetooth-enabled smartphones are expected to be Smart Ready devices,” said Bluetooth SIG, which means it ...

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The Royals Home Opener Added iBeacon Technology


Technology improvements have been added in The Royals home opener against White Sox to clear up complication inside the stadium. Fun things of being at a Royals game is sharing the experience on social media. That used to present a problem, particularly with tens of thousands of fans trying to ...

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Way of Retailers Engaging Their Customers With iBeacon


Retailers find it extremely essential to activate stores in specific locations. With the transition from a pilot testing phase to deployment of the ‘iBeacon technology’, we can see retailers engaging with customers on another level. iBeacons are a tiny devices that retailers mount on the ceilings or walls of an ...

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See What iBeacon has Done to this Marketing Strategy

Marketing Strategy

Marketing strategy is the goal of increasing sales and achieving sustainable competitive advantage. Marketing Strategy has been used by many of business to increase their product sales and income. A good marketing strategy will bring a business to the level where they leverage their product to the customers. In this ...

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