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iBeacon Is Used to Promote Attractive Shopping Offers in Melbourne Mall

ibeacon-Retail-for-Locale

In Melbourne, Victoria, a particular retail block used Apple’s Passbook and iBeacon technology combined with the centre’s free Wi-Fi network to provide promotional offers to the target passing customers. The Werribee Plaza shopping centre initiative follows in the footsteps of other retail properties including Chatswood Chase, Chadstone and DFO Homebush. ...

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