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Tag Archives: adobe

Adobe (Nasdaq:ADBE) Updates Their Mobile Marketing Tools With Beacon Technology

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Adobe has developed its mobile marketing capabilities for the Marketing Cloud. They include iBeacon updates and deliver more personalised experiences for brands. Adobe (Nasdaq:ADBE) today launched new data-driven marketing capabilities in Adobe Marketing Cloud that deliver highly personalised mobile experiences. Intelligent Location Marketing features enable companies to engage their customers with relevant ...

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Too Many Notifications Makes Customers Delete iBeacon Apps

ibeacon retail shop fashion

Notifications overload becomes a menace marketing which emerging with the explosion of the iBeacon technology. Some retailer and brand is starting to trial the new location-aware sensors known as beacons which able to track the costumers’ shopping patterns as they walk on the store and using that information to enhance ...

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