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SXSW 2015: When Music Meets iBeacon

SXSW 2015 in coming!

SXSW is where Music, Film, and Interactive is combined together. Music and Film fans can enjoy seeing their favorite star starts from March 13 to March 22, 2015. They are coming to Austin and million of people will be there to enjoy the atmosphere of SXSW 2015. The SXSW 2015 has deployed iBeacon technology for their attendees. iBeacon for attendees is being applied and working with Eventbase – mobile even platform company – an event apps provider – SXSW 2015 will be one of coolest event of the year.

“iBeacon is a fairly new technology in the event space,” said West, “It provides a new way to interact with content and attendees.” Eventbase co-founder Ben West said.

By now, everyone in SXSW can interact with others through iBeacon. Other attendees can see where you are in the convention hall, you can see interesting people near you and attendees can even message each other with the app’s built-in messaging platform. You can also search for attendees based on interest. This works better if attendees enter their own interest-related meta data.

“SXSW is using beacons to propel smart networking by using proximity in a way that was not previously possible. Since SXSW takes place throughout the city, beacons are allowing us to use micro-locations and context in conjunction with attendee profiles to help people sync up in real-time,” said Scott Wilcox, SXSW director of technology.

Most of the iBeacons are dotted throughout the Austin Convention Center (they’re so small, you probably won’t be able to spot a single one), but there are also some along Austin’s bustling 6th Street, where many of the bands will perform during SXSW Music. Eventbase and SXSW have taken care though to adjust the system so that just because you pass an iBeacon-enabled venue, it doesn’t assume you’re there. “We look at how long you have to be in a venue to be considered ‘there,'” said West.

As SXSW transitions between segments, Interactive to Film and Film to Music, West told me, the team will actually have to reconfigure the beacons both digitally and physically.

Everyone at the SXSW will automatically receive notification or any information when their phone caught iBeacon signal and you won’t find the beacon because West said they’re o small. iBeacon for attendees is one of development of iBeacon functionality. iBeacon developer can leverage iBeacon features such as campaign, analytics, and microlocation to enlarge iBeacon deployment.

Be iBeacon developer right now! Visit www.cubeacon.com to get the right beacon. Cubeacon provides iBeacon hardware and Backend as a Service. Cubeacon is designed in small cube and easily placed everywhere. Cubeacon Backend has many features such as various storyline, microlocation, analytics, and you can schedule your campaign. Join us now!

About Girly Saputri

Girly is a Content Marketing at Eyro Digital Teknologi, Ltd. She is also a copy writer and likes cheeseburger. She writes about iBeacon and its implementation. You can find her on LinkedIn as GirlySaputri.

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