Sky Bet, a British gambling firm, has launched the new inovations at the Leeds United and Rotherham United football stadiums in the form of  Touch ID and iBeacon technology.

The introduction of Touch ID is to enhance the mobile login experience by making them easily to login and iBeacon technology enables fans on iOS devices to receive attractive messages and offers based on the match they are watching.

Sky Bet apps product manager, Eddie Ross said: “Continuous innovation is something we pride ourselves on within the Sky Betting and Gaming app team.

“Touch ID is just one example of how we have integrated the latest technologies in our apps to provide our users with a better experience. It’s also extremely secure as neither Apple nor Sky get access to your details.

iBeacons meanwhile is a really exciting opportunity for us to use our unique partnership with Football League clubs to improve the fan experience at grounds across the country. The feedback from both clubs has been encouraging and, although this technology is still very new, the potential is enormous.”

Sky Bet clearly considers mobile devices to be a key of its business to keep moving forward and, along with these two new technologies, is also looking to enhance its iPhone and iPad Sky Casino offering by partnering with mobile and connected solutions company Somo.

Somo’s role will be to ensure that the game maintains a top position in the Apple Store’s UK Casino app category. By those new technologies, Sky Bet will entertain their customers using Beacon technology which is one of the best way to enhance the interest of their customers.

Interested to install Beacon Technology? visit to get the right choice of the Beacon you want.

Girly Saputri

Girly Saputri is working as Content Marketing at Eyro Digital Teknologi, Ltd. contact me at or Linkedin


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