Nowadays iBeacons are more popular in retail industry than other industries. Many retailers such as Macys’, Carrefour and Nisa, Lord and Taylor, American Eagle and many more tested this technology. With the iBeacon features, retailers can develop their business and engage to their customers better.
Another industry that has the same opportunity in gaining more customers are restaurant. With new proximity-detection technology, it allows them to have meaningful, personalized conversations with customers.
These 6 ideas are the example how iBeacon can benefits restaurants:
1. Serves better ahead-order service
Something that can frustrate people in restaurant is to wait their order for long time, even after having ordered ahead via the mobile app. Avoid this by installing a long-range beacon, that will send an alert to kitchen staff once the customer is within a certain distance from the location. This ensures that staff has the order ready.
2. Informs the customers how crowded the restaurant before they come.
One way to keep the customers time is by giving them information how busy and crowded the restaurant. Installing iBeacons around a restaurant will provide real-time information in how many people are exactly dining there at that time.
3. Push offers notifications based on customers’ favourite dish
It is very important to not overwhelm the customers by sending notifications which can annoy them and make them un-install the app. The main idea here is to have a good understanding of the value offered to customers as well as possible.
For instance, give the customers feature to mark their favourite menu and dish on the mobile app. Then, when they walk by the restaurant someday, the restaurant can automatically push notifications based on the menu they have bookmarked before.
4. Arranges scavenger hunts
As in the case of events, gamification plays a crucial role in offering enhanced customer engagement at restaurants. This helps you prevent boredom by involving your customers in various events that are held at your restaurant, by delivering personalized deals and messages. A few pubs in lower New York, recently used iBeacons to gamify a traditional pub crawl.
As a part of Beacon Crawl, an interactive bar crawl event, iBeacons were installed in the sponsor venues and various locations to guide crawlers to secret spots where they were greeted with welcome notifications and clues to unlock special drinks and offers via iBeacons. Further, they enhanced engagement by awarding crawlers for completing tasks, such as sharing content via social media, meeting other crawlers, ordering food etc.
5. Customizes menus and price to satisfy customers
Another way of personalizing customers’ dining experiences is to deploy iBeacons to deliver custom menus to satisfy customers based on previous orders and visit history. To push things a little further, deliver custom pricing, rewarding those customers who pay frequent visits. Even better, offer customized discounts for first-time customers, encouraging them to come back often.
6. Gains deeper insight about restaurant traffic
Restaurant can use iBeacon to collect a lot of information data such as the number of iBeacons hits and customer dwell time at iBeacons within a specified time and date range, busiest hours throughout the day or week, number of customers served and many more. It also make improvements on better allocation of staff and services.
The ideas mentioned above are certain to get restaurant started in the right direction. With all advanced iBeacon technology, it empowers restaurant to increase the customers engagement and to fulfill their demand and satisfaction.
If you looking to put iBeacons to your business, Cubeacon enables you to customize your customers experiences through the benefits of iBeacons for engagement, messaging, and analytic. Develop your business through this advanced technology.