Retail business are getting more intense nowadays by adding technology as a major role in their service. In this digital era, people likely to choose everything simply. This is why online store is more demanding than in-store. Retail businesses are widening their marketing strategy to increase their sales. Adding technology to create in-store experience is one of the way.
With the demanding of technology in retail business, iBeacon has been chosen to be the solution in marketing. Push notification and in-store experience is increasing with iBeacon. iBeacon will transmit signal and when a smartphone caught the signal, it will casually deliver the notification and information. This makes retail business trusts iBeacon for marketing. Not few of retailers that have deployed iBeacon technology. Here are some of retailers with iBeacon technology deployed in their store:
Macy’s announced the latest ShopBeacon program to give extra shopping services to customers across the United States. The ShopBeacon program involves the integration of iBeacon’s technology with the Shopkick app. iBeacon’s mobile-location based devices are placed within various areas of the department store to deliver personalized discounts, product recommendations and rewards to Shopkick app users via their smartphones. Customers will receive general Macy’s promotions once the program has been activated shortly by early Fall. Furthermore, the department store states it will able to offer more shopping discounts.
2. John Lewis
Developed by micro-location specialist Localz, John Lewis trials technology that will help shoppers avoid queues to pick up click & collect parcels. The system, uses smartphones to identify customers’ exact location. Also automatically triggering a customer’s click & collect order to be picked up as they enter a shop or a carpark. It can also help them navigate their way around a store based on their own online shopping wish list. The project uses iBeacon around the exterior of the store, activated when customers with the new app in their smartphone are 70 metres away.
WoolWorths, one of giant supermarket, trials their business with Beacon technology. The trial is using Beacon technology to send offers, promotion, and special product to shoppers once they walked through aisles. The trial also allows customers to get notify information about some specific product in the store.
4. Mc Donald’s
26 McDonald’s franchises in Columbus, Georgia have been testing out the technology with its customers. In a four week trial, these fast food joints have been pushing special deals for McChicken Sandwiches and 10-piece Chicken McNuggets. The promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNuggets up 7.5 percent. Based on these initial results, they are working on rolling out iBeacon programs to other McDonald’s franchises in the southeast for an additional 263 retail locations. This will be one of biggest step for iBeacon to deal with retail business.
5. West Edmonton Malls
The apps, kiosk, enable you to do no more waiting behind someone else or awkwardly trying to squeeze in next to them to look for a store. The kiosk is wide enough to accommodate two guests, who can each conduct their own searches using the touch-screen display. Once they’ve identified the store they want, an app will provide them turn-by-turn navigation on their smartphone. If the store in question is offering a special sale or coupon, these can be distributed to mobile devices, too. The kiosks also support near-field communication (NFC) and QR codes, which mean other kinds of digital interactions can be integrated into the experience.