The digital publishing platform PressPad launched a landing page for PressPad Lounge service, and it presents some interesting ideas and may be food for thought for those thinking about the issue of digital magazine promotion and sales.
The idea behind PressPad Lounge is that the service allows a business to turn a space into a reading zone, allowing those with mobile devices to access digital publications for free.
The test case involves a Radisson Blu hotel in Krakow, Poland where guests can access digital publications while waiting to check-in, in the restaurant, etc. The magazines available, of course, are those who are working with PressPad, but it is early on and I am sure that the solution will evolve over time, assuming they find there is demand for this service.
PressPad Lounge uses iBeacon technology to create a space within range of it Bluetooth low energy proximity sensor. Inside this area guests can read magazines for free on their iOS or Android devices.
This struck a cord with me because over the past two years it has become apparent that the problem with digital edition – magazines or newspapers – has less to do with the quality of the editions (though that is a factor) than it is with the digital newsstands themselves. Obviously, the issue of the Apple Newsstand has been of concern, but the real problem is reaching potential readers.
It is good to see PressPad branch out and look for new ways to reach readers (and, of course, this is a potential new business for them). But we need far more of this, including easy ways for publishers to sell their digital editions direct. (No, online flipbooks won’t cut it.)