For next season, Universal Orlando is teaming up with local techies to enhance the guests experience as they journey through the theme park’s haunted houses. By using a technology called iBeacon, developers are working on an application that will connect to a park guest’s smartphone when they get close. The transmitter starts working when a user draws near. It then sends messages to the user’s phone in the form of a monsters voice or a text ‘warning.’
The iBeacon technology will be one of the main focuses of Orlando’s hackathon, where NBC Universal is encouraging creative techies to develop technology that can be used at the parks.
“It creates a richer tech experience and layer of storytelling based a guests’ location,” Pynn said. “It calls attention to the little details the theme park has to offer.
Using the iBeacon, for example, a guest may walk to a certain area and when the iPhone is triggered, that guest may get a pre-recorded phone call from a monster or a message to go to another area, creating a scavenger hunt adventure in the park.
The media company, which is a Comcast Corp. division that oversees Universal Orlando Resort, will use the opportunity to spark ideas and create ways to keep theme park audiences engaged as they wait in line for the next attraction. Participants will have access to software development kits and application program interfaces on numerous platforms for augmented reality, virtual reality and automatic content recognition.