Lufthansa airlines has trialed iBeacon technology successfully. The beacon will be used to sell “upgrades” into its Business Lounges.
The technology is compatible with Lufthansa app. Travelers who’s already had the app in their smartphone can be notified of “offers and services relevant to their current location and that will make their stay more comfortable” since it has location based services. Lufthansa says that in its test phase, customers in Munich received “an offer for entry into the Business Lounge for €25”.
“This personalised push message is sent to the passenger located in the vicinity of a lounge, if they don’t yet have automatic lounge access through customer status or booking class.”
The technology works via “iBeacons,” installed at relevant points in the terminal.
Jens Bischof, Executive Vice President Sales and Chief Commercial Officer of Lufthansa while speaking at the travel trade fair ITB in Berlin, said that the offer would only be made “if the lounge had spare occupancy” to avoid upsetting passengers who had tier status or who had bought a premium ticket.”
Lufthansa also will extend the trial of location based service into other airports next month. It says the extra revenue gained from selling access to its lounges it similar to the “…personalised offer for a Lufthansa Economy Class customer to be able to purchase an upgrade to Business Class.”
This has already been implemented in short and medium-haul flights, and is currently being tested on five long-haul flights: from Munich to Los Angeles and Seoul, and from Frankfurt to Delhi, Shanghai and Toronto.”
read more at Business Traveller.