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London Buses Implement iBeacon Technology

Apparently, iBeacon is not only for retailers and marketing. There are several way of implementing iBeacon in many sectors. I wrote about iBeacon use cases in public transportation yesterday and I found 5 useful use cases which any country can implement.

London, is also implementing iBeacon in their buses. London buses will deliver push notification to the passenger. They will receive any advertising, information, and update about everything. It is the first step of London buses implementing iBeacon.

london buses

Previously iBeacon has been implemented in Euston to help blind people. The beacon will navigate blind people to their destination. Beside contextual mobile advertising, iBeacon can build smart environment with different implementation.

The notification will be available for passengers who downloaded an App. The bus time table app will provide users with real-time travel updates, advising them of updates for the route they are travelling on, and “contextual in-app ads”, which the team behind the technology say will be “relevant and timely, based on the consumer being on board a bus at the time of viewing”.

The brands can use “beacon-triggered enhanced advertising” see increased click-through rates. They also describe it as a “way of increasing active user numbers and establishing new sources of revenue”.

The feature of iBeacon technology is suitable for any advertising, especially contextual mobile ads. The ads will be delivered directly to user’s smartphone. With analytics, it helps marketing to see which product sold out faster that way they can decide their next target market.

These features can also be found in Cubeacon. We provide hardware and backend as a service. You can manage your own beacon and decide your own marketing campaign. Our user friendly backend has free trial for you to check out. Try now at Cubeacon!

source: wired.

About Girly Saputri

Girly is a Content Marketing at Eyro Digital Teknologi, Ltd. She is also a copy writer and likes cheeseburger. She writes about iBeacon and its implementation. You can find her on LinkedIn as GirlySaputri.

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