According to research, today 65% of smartphone owners, while they are visiting stores, prefer to learn information about goods from their mobile devices. Only about 35% of buyers still consult with shop assistants. It is clear that every time the consumers focus on their smartphones, They are getting more interested with the product. Therefore the delivery of information details on goods and offers to mobile phones of buyers directly when they visit the shop becomes extremely important.
Laima, well-known to its skills to combine the ancient traditions and innovations in chocolate production, has brought sophisticated technologies to the process of marketing its products. They have estimated the functional opportunities of iBeacon technology. iBeacon would enable consumers to get the maximum comfort in the selection and purchase products in the light of all modern trends.
It is undoubtedly that Laima, that embodies the history of developing confectionery production in Latvia, was among the first to provide consumers with an opportunity to follow their communication preferences. Now everyone, who enters any of their shops in Riga, will be able to choose a method of study in its assortment, whether addressing the shop assistant or studying information in his or her mobile device. For instance, a tourist from Japan, when visiting a Laima shop, would receive to his smartphone the description of the best Latvian chocolate in mother language. While a resident of Germany, who visits Riga, would get acquainted with the same information in German.