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Intel is Getting Into Internet of Things Business

We all know that Intel is mostly about PC. But it seems like PC is not enough for Intel. At a retail trade conference in New York this week, the company showcased its Internet of Things platform, comprised of sensors and chips that can be tailored to individual retailers’ needs.

intel iot

The Oregon chipmaker has worked with point-of-sale companies to provide processors for the computers that ring up sales in the majority of America’s stores. Intel hope to bring future of retail with Internet of Things. They are giving interactive mirrors, smart shelves and real-time inventory trackers. Intel is behind the chips and sensors.

IoT is a wonky term for connected appliances, accessories and other everyday items with tiny computers inside. It’s an emerging market and one Intel badly wants a share of as it looks to expand beyond the fading PC business.

“RFID sensors used to be thousands of dollars. Now, this sensor is $400,” Joe Jensen from Intel’s Retail Solution Division said, pointing to a real-time inventory tracking sensor Intel made for Levi’s. Jensen also said that Intel’s chip has entered IoT 2 years ago. Now, it’s working with retailers like Nordstrom, Brooks Brothers and Levi’s, providing “invisible technology,” as Jensen calls it, to fuel the store of the future.

This store is more accessible than ever for retailers, thanks to the dropping price of technologies like RFID (radio frequency identification), which wirelessly transfers data over electromagnetic fields to identify and track tags attached to products.

Paula Rosenblum, managing partner at Miami-based Retail Systems Research, said the move by Intel is a good one, but thinks they might be late to the IoT party.

“Intel’s gone back and forth in terms of their vertical emphasis over the years,” she said. “So now they’re back in, which is smart, because after all, they’ve been losing market share to all these mobile devices which are not Intel-powered. I think that’s why they’re expressing an interest.”

Intel has plenty of competition, though, because many companies make RFID chips and readers, Rosenblum said.

“I think Intel is late in terms of having a sensor platform,” she said. “They’re not typically the low-cost provider.”

At any rate, the IoT platform only makes up a small fraction of its business, she said. IoT accounted for just over 4 percent of Intel’s revenue last year, but the chipmaker, eager to increase that share, has devoted an entire segment of the company to developing technology for IoT.

read more at oregonlive.

About Girly Saputri

Girly is a Content Marketing at Eyro Digital Teknologi, Ltd. She is also a copy writer and likes cheeseburger. She writes about iBeacon and its implementation. You can find her on LinkedIn as GirlySaputri.

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