There are getting more and more Airport implementing iBeacon Technology. Not only in the US, It is now spreading to Asia. It can’t be denied that this technology will be spread even further. Now that Hong Kong International Airport won the Gold Award in the Best Location-based Marketing Category at the Mob-Ex Awards 2016, we can see that iBeacon technology is the best company for indoor mapping in airport.
Each airport has different implementation. These various implementation brings different experience for the passenger. It is scaled from simple implementation such as push notification of such as discount and promo notification in their duty free store to specific and detailed indoor mapping to guide passenger to the right gate.
Push notification is a simple feature where beacon transmit signal and when a smartphone caught the signal, it will receive a pop up notification. This feature is mostly used in retail stores or malls to engage their customers.
A specific detailed indoor mapping and microlocation comes as one of best features of iBeacon. It is simply delivering indoor mapping to the user so they can see where their location is. They can also find guidelines to the right gate since huge airport can be so confusing.
The problem that’s most happening in a huge airport is people who lost inside and miss the flight schedule announcement. iBeacon technology comes to solve this problem. It’s basic problem but if the Airport management doesn’t do anything, passenger will be upset.
Since beacon works better indoor than GPS, it is easy to give solution to the passenger problems. iBeacon only needs an apps in a smartphone to detect the signal then the rest will left to the beacon device. This is why iBeacon is a cheap solution for Indoor Mapping.
Different with RFID, iBeacon cost cheaper. RFID usually needs reader which cost around $500 – $2000 when beacon only needs an apps that can be downloaded for free. Another thing is that iBeacon technology can give indoor location tracking in real time when RFID can’t. It is also an effective way for an airport to save money but still enhance customer experience.
Cubeacon is trialing microlocation and specific detailed indoor mapping. As one of iBeacon provider, Cubeacon’s newest feature comes with microlocation service which will lead user to the location they need. It is simply like using GPS outdoor to your destination and find the best way to get into their destination.
As in Specific detailed indoor mapping, It will be an indoor map where user can see their location in a building. It prevents them to get lost in a huge building and ease their access to their destination.
Those 2 feature might be owned by GPS but GPS doesn’t work indoor. An indoor implementation of this technology can be done in a huge building such as in Airport or Malls. Airport who’s been using iBeacon as indoor mapping is like Hamad International Airport and Hong Kong International Airport. It’s not only giving a specific indoor location, but also increasing passengers number and flight of the Airport management.
Cubeacon is ready to trial microlocation and Specific Detailed Indoor Mapping for big implementation. Contact us at firstname.lastname@example.org to build your first smart indoor location.