Beacon technology has a potential to change mobile advertising into something more interesting, valuable, and prestigious. It becomes the best factor that frequently hyped IoT (Internet of Things) probably finally comes true.
Long time ago, the existence of connectivity that can be found everywhere that came from devices than traditional PCs, smartphone, and tablets has been predicted by some technology and industry experts. Began with IP-enabled sensors embedded in automobiles, thermostats and wearables, the typical persuasion speech goes, would be able an ideal transmission of data that could be implemented for everything from business analytic to rich mobile advertising, particularly in gaining much more money.
Even the IoT has been big on concept such as in economy industry about tens of trillions of dollars. On the other hand, it has small concrete details. Devices that offer connectivity, such as Google Glass or Nest’s thermostats and smoke detectors, are ideal or almost perfect, with nowhere near the adoption or versatility of a smartphone. Machine-to-machine (M2M) communications are still highly depends on the 2G connections rather than the latest 3G, 4G LTE and advanced Bluetooth connectivity found in consumer hardware to provide more benefit services.
This section will be continued to the next article that will discuss about iBeacon and mobile ads development.