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iBeacon; The New Generation of Mobile Advertising

Since it is released in 2013 by Apple, iBeacon has been growing so fast through many subjects and advertisement in the world. It is spreading to the world and admitted to be helping a lot of business. With its features such as Geofencing and analytic, this technology released by Apple makes the world changes their mind in doing their daily life.

iBeacon is a technology using Bluetooth version 4. It will connect automatically to the smartphone and with the help of BaaS, it will send information or notification that is set. iBeacon has been used in many retails and stores to improve their promotion or service. iBeacon can be implemented as mobile advertising. As iBeacon is a new technology, there has been many retailers and stores that dare to install iBeacon in their business to improve their service. In this case, retailers mostly use iBeacon technology to do their advertisement, especially mobile advertising.

Retailers think that it is a best choice to use iBeacon technology to help and improve their mobile advertising. Indeed, iBeacon is the perfect choice to be installed in stores and do the mobile advertising thing.

iBeacon as Mobile Advertising

Sending notification, offers, greetings, discount, and farewell to your customers. Those are some little things iBeacon can do. Moreover, iBeacon can track and analyze how many people are entering your store or which brand is sold out faster. This service of iBeacon helps retailers to find out what people want most.

In advertising, retailers will not take any in using simple mobile advertising. They want something quick, different, simple, and satisfying. iBeacon comes to answer that. Another benefit is iBeacon can do mobile advertising directly to the right customers. How is that?

Some mobile advertising are so ineffective. Mobile advertising might think that everyone is a possible customers, but it is not. Some people just gonna get annoyed and close the add before they even know what is that. This is wasting retailers’ money.

iBeacon is different. iBeacon transmits signal in a certain range and sends advertisement in its range only. iBeacon chooses its customers directly. If a customers is entering a stores to find a bag, they will come to the bags section. iBeacon that has been installed will transmit its signal and the smartphone that catches the signal will get the advertisement. In a bag section, send advertisement about Bags. Anything about bags such as price, product details, and many more. This will help the customers to choose which product they want to buy.

A very simple device and technology but really affecting to the world. iBeacon has been making the retailers that install them as a leader. So what are you waiting for? visit www.cubeacon.com to install iBeacon technology into your business. Choose the right Beacon with high quality and low cost with Cubeacon.

The opportunity for retailers to virtually track and reach shoppers while they shop is a tantalizing prospect. While the technology is still quite new, a variety of recognized retail brands are already dipping their toes in the iBeacon waters to better understand how they can improve the customer experience and foster greater loyalty. For instance, Macy’s recently began testing iBeacon in concert with its Shopkick mobile loyalty app, allowing them to send relevant promotions to a shopper’s iPhone.Read more at: http://www.informationweek.in/informationweek/perspective/298938/apples-ibeacon-transform-retailers-gather-feedback?utm_source=referrence_article
The opportunity for retailers to virtually track and reach shoppers while they shop is a tantalizing prospect. While the technology is still quite new, a variety of recognized retail brands are already dipping their toes in the iBeacon waters to better understand how they can improve the customer experience and foster greater loyalty. For instance, Macy’s recently began testing iBeacon in concert with its Shopkick mobile loyalty app, allowing them to send relevant promotions to a shopper’s iPhone.Read more at: http://www.informationweek.in/informationweek/perspective/298938/apples-ibeacon-transform-retailers-gather-feedback?utm_source=referrence_article

About Girly Saputri

Girly is a Content Marketing at Eyro Digital Teknologi, Ltd. She is also a copy writer and likes cheeseburger. She writes about iBeacon and its implementation. You can find her on LinkedIn as GirlySaputri.

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2 comments

  1. Beacons do have the potential to disrupt various verticals with their capability to enhance experiences like no other technological advancement has in recent years. With the latest advancement in the iBeacon space – Virtual beacons, deploying beacons has become a lot more easier. In settings such as retail stores, where you would expect products to be relocated often, having static (standard) beacons placed around and campaigns accordingly, can be a bit cumbersome in case you want to reposition the departments. In case of virtual beacons, there is just one physical beacon that’s required to be placed at the entrance and then you can input the floor plan into the system. One can draw zones on the floor plan to define areas where messages need to be sent to customers. More here: http://bit.ly/1FQiUh2

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