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iBeacon Technology Goes to Mc Donald’s

iBeacon technology is getting wider and wider. After its debut on 2013, iBeacon keeps growing into a huge step of technology to every companies that stepped to install it. Become one of the most interesting technologies especially in push notification, many business would like to install it and leading in technology. One of the company who wanted to install it is Mc Donald’s.

26 McDonald’s franchises in Columbus, Georgia have been testing out the technology with its customers. In a four week trial, these fast food joints have been pushing special deals for McChicken Sandwiches and 10-piece Chicken McNuggets. The promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNuggets up 7.5 percent.

Based on these initial results, they are working on rolling out iBeacon programs to other McDonald’s franchises in the southeast for an additional 263 retail locations. This will be one of biggest step for iBeacon to deal with retail business.

iBeacon adoption is still in its infancy for retailers, with less than 1 percent out of the 3.6 million US retailers using the technology, Gartner analyst Mark Hung told Businessweek. The biggest trouble for getting uptake with iBeacon is that retailers have to find some way of convincing shoppers to download an app to even get started. Piper had to beg customers to download the app on social media and in-store displays.

There will be a lot more retailers can do besides pushing special promotions onto customers. For example, one other thing McDonald’s app does is ask for customers to fill out a survey. And perhaps more discerning for some, retailers could also collect a lot more information about costumer behavior with iBeacons keeping track of everywhere you go in the store. With this data, retailers could keep track how often certain customers visit the store and spin out automated loyalty programs based on how often they come around.

iBeacon will somehow creating a community of iBeacon. It can be seen nowadays that there are more and more companies have installed iBeacon. iBeacon technology has been one of fast-growing technology since its released in 2013. This technology has been implemented in many big companies in the world. It is proven to be helping the companies growing and being one of technological leading with iBeacon. Cubeacon is a one stop solution. Beside We provide iBeacon devices, we also provide BaaS.So what are you waiting for? Visit www.cubeacon.com to get the right Beacon you want. With low cost and high quality we give you the best service!

About Girly Saputri

Girly is a Content Marketing at Eyro Digital Teknologi, Ltd. She is also a copy writer and likes cheeseburger. She writes about iBeacon and its implementation. You can find her on LinkedIn as GirlySaputri.

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