A report from Hong Kong International Airport stated that their passenger grows by 4.9% to 5.7m this February. Flight movement also increased by 4.5% to 32,625 during the month.
The growth is caused by 16% rise of Hong Kong resident travel compared to January 2015. Passengers numbers to and from Southeast Asia and Japan are the biggest increase.
“To enhance the travel experience for HKIA’s passengers we strive to provide customer-centric services by leveraging the latest technology, including the introduction of the ‘HKG My Flight’ mobile application in 2013 that provides airport information, real-time flight status and more.” Executive Director of Airport operation of Airport Authority Hong Kong C K Ng said.
He added: “With the application of iBeacon technology, passengers using the ‘HKG My Flight App’ can receive push notifications of airport information, including dining and shopping offers and promotions at the airport.
“While arrays of initiatives are in the pipeline, we will continue exploring the application of different technologies in daily operations, aiming to enhance mobility, automation, efficiency and convenience for passengers,” added Ng.
Hong Kong International Airport is also delighted that “HKG My Flight” recently won the Gold Award in the Best Location-Based Marketing Category at the Mob-Ex Awards 2016 organised by Marketing magazine.
On a rolling 12-month basis, HKIA handled 69.5m passengers and 409,255 flight movements, marking year-on-year increases of 8.4% and 3.8%, respectively.
This is probably second implementation of iBeacon technology in Asian Airport. Previously Japan Airlines has already implemented iBeacon to ease passenger access get in to the gate. The beacon will guide passenger to the right gate since each gate has had a beacon.
This is also not the first implementation of iBeacon in Airport. Airlines and Airport like American Airlines, Virgin Atlantic, and Hamad International Airport has been pulling iBeacon technology in their Airport to enhance their customer experience.