South Bank, a cultural, educational and recreational precinct in Brisbane, Queensland, Australia is currently installing iBeacon technology into their park. The Live Beacon app is available in iOS and Android phones or tablets and can be downloaded to enjoy location specific content from businesses and galleries across the Southbank site.
iBeacon in South Bank detects how close a device is in three range bands. First is immediate which is within centimetres, Second is near which is a couple of meters and third is far which is around 10 metres. The beacon will be placed near a specific work of art. Beacon might be able to deliver the optimal distance to look at a painting and help the observer stand within the correct range for example to gain the greatest experience. It could also push out details of how to get a print or even where to buy the artists work.
For companies such as ITV located on the South Bank they could push out details of audience tickets and even live updates from shows. For the artisan retailers in the OXO tower they could invite people to workshops or provide tickets to their next clothing show. When the London Fashion Show hits the South Bank it is highly likely that the very experienced marketing teams that accompany the fashion houses will want to leverage the iBeacon network and turn the show into a potential sales bonanza through short-term offers to a very receptive audience.
The company completing the roll out is Live Beacon and they will be rolling out more than 100 beacons over the next few months, it is slightly disappointing that no clearly deadline has been given but one suspect that this is because negotiations with individual premises need to be carried out. Once completed it will be the UK largest iBeacon enabled zone yet planned.