Apple has again bombarded the techno industry with its invention of ibeacon and captured the domain of Bluetooth Low Energy devices. The prestigious company is known for providing inventive technology and generation-next smart applications to progress the experimental biz for gadget lovers. Apple’s technology has introduced ibeacon, a least hyped product that was released last year with potentiality in location, connectivity and ubiquity.
Location based services are mainly used for getting location information of geographic location. LBS are the best solution for those applications that integrated with geographic location information with business processes, helping in providing more accurate location specific services, helping in analyzing of location information. Location based information is most prominent part of distinct business at this time to relating, comparing, analyzing various data sets of business, enterprises and any other who evolved in location specific services.
In the series of beacons devices Apple’s iBeacon is one of the device that woks in a low power and low cost transmitters that can determine near by iOS7 devices of their presence and basically iBeacon works on Bluetooth Low Energy also known as Bluetooth 4.0. With iOS 8, Apple is building iBeacon Technology to bring location aware apps that can access lock screen while the app is not running. This new feature with iOS would suggest apps to user on the bottom left screen of your iPhone depending on your location. The apps suggestions include from app store that haven’t purchased or downloaded.
f we look for the smart phones, they use GPS and wifi together to detect your location. But unfortunately GPS network fails to provide results indoors and wifi alone is also not so procised. Therefore, to bridge the gap, the device is introduced empowered by Bluetooth Low Energy chips. These chips are comparatively cheap and are able to detect customer’s position even inside the store to a specific distance and smart device. BLE apps development has been opened a new generation of technology that has tremendous scope of future advancement.
Every beacon consists of a unique ID that transmits radio signals to locate nearby devices. Once your smart device recognizes the signals from it, numerous actions can be triggered like push alerts, product details and interactions within an application.
Geofencing: Geofencing or geo-fence is a predefined set of boundaries it can be established dynamically in a radius like around a highly secured area or any other like retailer store, where retailers want to establish connection and start conversation with customers. Geofencing is a software program that work on GPS or RFID (Radio Frequency Identification). With Geofencing once a virtual perimeter is established and communication begin with a device that enter or exit of the perimeter.
Is the market grows and market mature with the utilization of these highly integrated technology, we may see a widely deployed market and consumers with these intriguing technology.