The past three years have seen surprising changes not only in the way people communicate but also in the way they shop. Retailers are developing speedily the way they improve their products and customers are using smartphone to research, compare, and purchase both online and offline.

eCommerce sales accounted for 6.3% of total retail sales in Q2 2014 in the U.S. The figures are expected to keep increasing sharply and most shoppers do at least some research online before stepping into the store.

This shopping habit has changes because customers noticed that there are more benefits to buy online rather than walk to the store. Some says it is time saver. They do not have to drive to the mall or store. They just have to go online, pick the items they want, they pay directly, and then the items will be delivered to home. It’s easy, quick, and simple.

iBeacon is one of the technology behind these all changes. More retailers test iBeacons to enhance their marketing strategy and business. It has huge potential to change the way in which retailers interact with their customers.

iBeacons offers the users indoor location and mapping feature and the opportunity for proximity marketing for retailers.

Indoor Location and Mapping
For the users/customers: iBeacons provides location information which the users can use effectively to guide them through store or indoor public space. As long as they have specific store-app and they turn its Bluetooth on, they will get information what is inside the aisle in store precisely.
For retailers: iBeacons provides the customers’ movement information throughout their retail establishment and certainly can monitor the customer’s activities there.

Retailers can send welcome message to the customers when their phone comes within range of the iBeacon. It can be used for customer engagement application, the message could be “Welcome to the store” or “Welcome to groceries section”. iBeacons can be used to get an exact navigation of how the customer has walked around the store. For instance, a supermarket can apply this feature on how many customers have walked and passed through which section, how long they have spent in there and how often do they come to the same place.

Furthermore, this real-time customers’ data will enable the retailers to monitor not only what customers are buying but how they are buying. The retailers can make exact marketing strategy based on the monitoring result. Thus, the customers’ satisfaction will be fulfill better over the day.

We can predict that these all changes will grow rapidly. Since the customers’ loyalty and satisfaction becomes the businesses’ first priority


Devina is working as Content Marketing at Eyro Digital Teknologi, Ltd. Contact her via Twitter (@Dee_Viina) and LinkedIn (Devina Nur Esthining Krida)


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