Public places like retail, airport, and malls are the best target for iBeacon to enlarge their ability. Delivering information and campaign also microlocation can turn any public places become one smart environment.
Zoom Torino Biopark in Cumiana, Italy has deployed iBeacon technology. Visitors will be able to unlock information and rewards on their smartphones using iBeacon that send location-based messages to their devices.
“The 160,000 sq meter park now offers a full edutainment experience with Zoom Torino’s new iBeacon-enabled mobile application,” platform provider LabWerk explains.
“The app features an interactive map to help visitors navigate through the park by pinpointing their current location, and showing the location of key attractions and facilities.
“As visitors discover the six different habitat environments of the park, they will be able to unlock specific details, facts and suggestions throughout their journey thanks to hidden Bluetooth transmitting beacons, which trigger relevant content on a visitor’s smartphone based on their location.
“Users will also benefit from alerts on their mobile device informing them of special events during their visit, like meeting animals or presentations. By engaging with the app, visiting certain locations within the park and answering quiz questions, visitors can also earn promotional items and discount coupons for use within the park.”