The phenomena of iBeacon technology can be found in some places around the world. Some says it benefits both the retailers and the customers. But did you know that some of the customers also concern about the iBeacons? One of the issues is about the privacy issues which deal with their unwarranted behavior and awareness they will face. Thus, the retailers need to educate them in the meanwhile.  Here are some common false idea raises about iBeacons.

1. Costumers sure that they will be spammed by ads

A single user will not get random ads or spam because iBeacons operate on the principle of push notification.The user will only get an offer sent by the store if the user already downloaded the store’s app and activated his bluetooth and in nearby signal of the store’s iBeacons. It is clear that iBeacons work only with the apps that they made to work with.

2. iBeacons collect information from the users without their permission
The user has to download the retailer’s specific app to take advantage of the offers and information that he sends using the iBeacons system. The kind of data that the application tracks depends on the application and has nothing to do with the iBeacon.

3. iBeacons can track the user’s precise movement

The user’s devices can only derive the proximity from the BLE signal that is being emitted from the iBeacon. iBeacons can help the retailer identify if the user is near or far away but not the exact distance. iBeacons are ideal for helping users with indoor navigation. The way this will work is that iBeacons will help with the navigation by knowing which iBeacons are nearby to determine where the user is located (the particular aisle or at the entrance of the store).

4. iBeacons drains the users’ smartphone quickly

iBeacon devices use Bluetooth Low Energy (BLE) which the batteries last for months and products for up to 2 years. The new smartphones come equipped to handle the new Bluetooth 4.0 standard (BLE) such as iPhone, which means even at the user end; beacons are not going to be battery drainers.

5. iBeacons work only on iPhones

iBeacons can work with any device that runs the latest version of Bluetooth. It is not only iOS devices but also Android, Windows Phone, and Blackberry even OS X, Linux and Windows 8.

6. iBeacon send content to the users’ smartphone

iBeacons enable to send a signal. The users’ phone recognizes an iBeacon when it is in the particular area and this triggers an action in the related app. The only signal is more to “call” the users’ phone than an intrusion. Push notifications, coupons, and directions are delivered by the store’s app. Furthermore, to get those things the user needs to access the Wi-Fi or a mobile internet plan.

7. Creating special system and app are needs for iBeacons installation

Businesses do not need to create a new app to be integrated with iBeacons. They can use their existing apps and enhance it. It becomes the biggest advantages of using iBeacons. If the businesses does not have an app, it can be integrated into Apple’s Passbook. Passbook already set up to work with iBeacons without having to use an app.

Overall, these all myths might become a challenge for the businesses. It is important for the businesses to notice that not all customers are able to use the iBeacons on their apps.


Devina is working as Content Marketing at Eyro Digital Teknologi, Ltd. Contact her via Twitter (@Dee_Viina) and LinkedIn (Devina Nur Esthining Krida)


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