Digital era has changed retail business and marketing into a new level of strategy. Business is trying to push their marketing strategy harder to get customers as many as they can and increasing sales. Marketing strategy is the goal of increasing sales and achieving sustainable competitive advantage. Marketing Strategy has been used by many of business to increase their product sales and income. A good marketing strategy will bring a business to the level where they leverage their product to the customers.
Using technology in this digital era is the best choice. Many kinds of marketing has been done by business. Especially in mobile marketing. Mobile marketing nowadays is combined with iBeacon. iBeacon is a technology using Bluetooth version 4. It will connect automatically to the smartphone and with the help of BaaS, it will send information or notification that is set. iBeacon has been used in many retails and stores to improve their promotion or service. iBeacon can be implemented as mobile advertising. As iBeacon is a new technology, there has been many retailers and stores that dare to install iBeacon in their business to improve their service. In this case, retailers mostly use iBeacon technology to do their advertisement, especially mobile advertising.
An example is Claim it!. New app that deploy iBeacon in their marketing strategy and giving free stuff to people. Claim it! deploy iBeacon in a truck and they drive the truck around the country. People who wants to get free stuff have to download Claim it! It is the only way their phone can receive free stuff notification from beacon. The notification will be a stuff they got free and where to take it.
An apps that will give you product giveaway! And giveaway means free stuff. Who doesn’t love free stuff anyway. People can claim every stuff they want with Claim it!. Claim it! offers the chance to win amazing free products in a specific city or town. Users put in a claim on that week’s offers and wait for the Sunday drawing. Winners have one week to pick up their prizes.