Groninger Museum opens up its newest exhibition, “Song Dong, Life is Art, Art is Life” with a new mobile app. Using iBeacon technology, the app presents information on artworks and parts of the museum as the visitor walks around the Groningen facility.
iBeacons are small devices that transmits Bluetooth signals. The app will receive and display specific content related to the device closest to the visitor.
The app will help the visitor experience the museum in more interactive way. Museum director Andreas Blühm is enthusiastic about the app. “During the test period, visitors had lots of fun using the application. It was crucial for us to roll out the new app for the entire museum,” he said. “It is a fantastic addition to our exhibition.”
For the Groninger Museum, this is the first implementation of the new platform called Tapart. “After technology has been tested under various conditions, we have developed a strong base,” said Sietze de Jong, a spokesman for the developing company, Tapme Media. “We are very proud that Groninger Museum will be the first to deploy our platform.”