iBeacon is a hardware rather than software. It uses bluetooth low energy instead of the internet for its interactions. On the surface this seems like a step backward. The battle cry of technology has been telling us to move more and more online, but we can’t escape the reality that people will always reside in the physical world.
iBeacon technology promises to bridge the gap between the online and offline connection, for businesses at least. But the possibilities extend far beyond retail. Although it is most implemented in retail. Beacons can be used for purchase feedback, sharing discoveries, even home automation internet-of-things implementations like telling you when the refrigerator needs restocking or turning the lights on when you enter a room.
The most obvious use of beacons is in retail. Shoppers in a retail store could be pushed coupons, new product information, or any variety of notifications that might enhance their shopping experience as well as give retailers more information, more sales, and more online exposure through shares. Just as when you purchase something on Amazon currently, shoppers could receive a notification to share their purchase on social media after checkout. Likewise, they could be sent feedback forms or surveys to gather information.
For example is when we are sitting on our tables in restaurants or stickers in windows asking patrons to “Like us on Facebook!”. It is a fact that real people live in the real world, regardless of how much time we spend hunched over staring into our smartphone screens. Social media and real-world interactions can exist simultaneously and separate, but that really defeats the purpose of having the online experience. They need to be connected to make the biggest impact, both socially and financially.
Social Media is a part of living these days. People share almost everything in their social media, which definitely will be seen by another people. When iBeacon is connected in social media, it will share your retail, restaurant, or any public place you have visited. This will automatically be best kind of advertising.