Marketing is one of many ways to develop your business into a higher advantage. Without a good marketing strategy, a business would be like a human without soul. How great your business is, you need Marketing to push it up.
As a new technology, iBeacon help you to do marketing in technological way. In short, it is constantly grabs the heart of your customers.
What is iBeacon?
Let me differ between iBeacon and iBeacons for you. iBeacon is Apple advanced technology which has been built into its OS and devices. iBeacon works based on Bluetooth Low Energy (BLE). The function simply helps the businesses to advertise their presence to the close smartphone. By setting up iBeacons, they can send relevant information to customers who walk past an iBeacons. To sum up, iBeacon is the technology while iBeacons is the devices which integrated with this technology. Nowadays, the devices have remarkably changed the way customers do their shopping and have empowered the way marketers collect the target audience’s data making it easier for them.
What is the advantages of iBeacon?
Compared to other communication channels, iBeacon can easily update customers personally of new offers and sales allowing them to go straight to the section where the offer is placed, as opposed screaming out loud the offers all the time or hiring a person to stand at your store door announcing the latest products, offers and discounts – there’s no way one couldn’t consider iBeacon.
We can easily conclude that iBeacon gives an effective way to do marketing in your business. You do not even have to worry about your phone’s battery because iBeacon is using bluetooth low energy. So, if your phone is drained and has no signal at all, you still can get any information because your bluetooth still works properly.
Looking to add iBeacon to your business strategy? Cubeacon offers a lot of benefits for you to improve your business and customer satisfaction.