Beacons aren’t really about customer acquisition in-stores for many brands now. For Coca-Cola, Kraft and Papa John’s, the potential for beacons lies in their ability to optimise the customer experience through precision marketing rather than just simple point-of-purchase activation. – Source: The Drum.
I couldn’t be more agree with what The Drum says. Beacons are not just about delivering campaign anymore. It is more about giving the best experience for your customers and engage them with things that they like so that they will always come back to you no matter what.
Since it was released, we have seen many tech giants are joining into this beacon business. Which means it is a proof that beacon is potential technology to grow.
Big brands choose iBeacon technology to enlarge their store. For example is Macy, West Edmonton Malls, Mc Donald, etc. Also Apple Store. The reason why retail is choosing iBeacon technology is to engage their customers.
Beacons nowadays are also included into an event. For example is SXSW 2015 and Cannes Lions 2015. The beacons are used to keep their attendees informed and updated about what is going on in the event. The beacons can also help the attendees to interact each other.
Beacon also grows from delivering campaign into digital payment. Customers can easily book their favorite things from your store and quickly buy it by one click on their smartphone. Just like what Bitcoin has done to improve digital payment.
Somehow, iBeacon technology helps retail to engage their customers. In many cases, beacons are used to deliver campaign and improve their service. It works with giving free discount or special offers to the customers to make them feel happy about their service. Turns out, this technology could bring your advertising into something that will increase your business.