In this digital era, retailers are using the benefits of iBeacon technology to increase their sales. As a perfect device for contextual mobile advertising, iBeacon is used by retailers to create better shopping experience.
iBeacon transmits Bluetooth signal and when a smartphone caught the signal, a message will pop up into their smartphone. Retailers took this chance to deliver ads and engage customer to shop at their store. This method is actually working in many big retailers. For example, McDonald sales on McNugget is increasing up to 7.5% once they installed iBeacon.
This proximity marketing is engaging customers directly and delivering ads directly to them. According to JiWire, the facts are clear as it relates to the value of Proximity Marketing:
- 53% of consumers are willing to share their current location to receive more relevant advertising.
- 57% of consumers are more likely to engage with location-based advertising.
- 62% of consumers share local deals with friends.
- 63% of consumers feel a coupon is the most valuable form of mobile marketing.
According to new Research, Swirl Finds 77 Percent of Consumers Would Share Their Smartphone Location Data in Return for Valuable, Relevant Offers. 65% of Consumers Trust Retailers With Their Smartphone Location – More Than Google or Other Shopping Apps.
infographic source: piktochart.