Home / iBeacon news / Here’s How Customers Can Get Along With iBeacon in Every Stores

Here’s How Customers Can Get Along With iBeacon in Every Stores

Beacons are small electronic devices that retailers mount on the ceilings or walls of a store. By locally broadcasting small packets of uniquely ID’d data, they can let an app on a customer’s phone know exactly where the customer is standing in the store. The location data is then sent to the app’s server, which sends back geo-specific sale info, coupons, or other data via cellular network or a store’s Wi-Fi.

Amsterdam-based Mobile Bridge is today offering a complete vision of how store-based iBeacons can be integrated into a mobile marketing platform. The company’s platform, which only emerged from stealth in June at the MobileBeat conference, offers a suite of integrated functions that can be added as a layer on top of any existing or new native or hybrid mobile app — such as messaging, loyalty cards, polls, or mini-games. Mobile Bridge is also integrated with a variety of enterprise systems, such as customer relationship management and e-commerce.

“Now, we can personalize the content” based not only on where you’re standing in a store, CEO Eyal Oster told VentureBeat, but on your personal history with the store.

As an example, he suggested imagining that you are a customer who is known to a brick-and-mortar store’s CRM because you bought a video game console a few weeks ago. Additionally, the store’s point-of-sale (POS) system is connected to Mobile Bridge.

“We know it’s your birthday,” Oster added. The platform pushes a message to you through the store app, offering the birthday gift of a discount coupon for a video game if you play a simple scratchcard mobile game. After you play the scratchcard game, you get awarded a 30 percent off coupon that you save into your in-app wallet, ready for redemption.

A few days later, when you visit the store where you bought the console, the store app on your phone receives a location-specifying signal from a ceiling-mounted iBeacon in the games section. Via cellular network or the store’s Wi-Fi, the app relays the info to Mobile Bridge that you’re standing in that store’s games section. The platform returns an on-screen reminder of the discount coupon.

Step by step, iBeacons — Apple’s version of beacon technology — are becoming integrated into every customer-facing platform. Mobile Bridge’s implementation shows how beacons are becoming a fully functioning component of a customer’s mobile journey.

Oster told us that, while competitors like AppBoy “have the [mobile marketing] automation part down nicely,” Mobile Bridge is “more integrated into the enterprise” with communication into POS, CRM, and other systems. He also said that his company’s platform enables a user to “actually manage the content” through one of dozens of deployable games included in the platform, a suite of message-creation tools, and other resources.

Interested in become iBeacon developer? Visit www.cubeacon.com for more information about iBeacon. Cubeacon is a one stop solution for iBeacon developer. We provide iBeacon hardware and Backend as a Service. Cubeacon gives you the best service with low cost.

source: venturebeat.

About Girly Saputri

Girly is a Content Marketing at Eyro Digital Teknologi, Ltd. She is also a copy writer and likes cheeseburger. She writes about iBeacon and its implementation. You can find her on LinkedIn as GirlySaputri.

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