Shopping in Stores and all the services are still favourite for people. Yet Online shopping is another alternative for people to get their shopping done effectively. There’s still a huge advantage to shopping in store and experiencing the human touch. Dealing with a well informed and helpful salesperson, seeing and touching the merchandise and actually trying it firsthand can never be replaced by cool technology. Some people prefer online shopping because they’re rush and like do everything quickly.
Retailers don’t want this to be obstacles for them to grow. Retailers are trying new technologies and experiences to enhance the buying process as well as keeping consumers loyal to brick and mortar stores. Apple’s iBeacon technology has been released for some time and is slowly being deployed by retailers to reach out to potential clients. It becomes one of most favourite things for retailers.
An opt-in system, iBeacon can be used to send nearby customers coupons and sale items right on their phone. It can be as simple as sending virtual flyers to entice shoppers walking by a store (who are likely checking their phones anyway), to more elaborate and targeted messaging based on the user’s preferences. For example, if a particular clothing store knows what you purchased recently, they can offer you deals on similar or complementary items specially if these are in styles, colours or sizes that you’ve previously purchased.
This has been going for year since iBeacon released. It is also proven by some retails business that iBeacon helps them increase the income of their company. Not only retail business, iBeacon has been deployed in many places such as airport, restaurant, museum, and even a park. iBeacon developer also widen the functionality by creating many great apps.
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