Apple’s iBeacon Technology starts to be something friendly for retailers. They been using iBeacon technology for customers engagement or draw customers in stores. The largest retailers in Europe, Carrefour, has announced to support this technology by installing iBeacon into 28 of their stores in Romania.
Carrefour, the French retailer, is celebrating its 14 years in Romania by launching this new technology in their stores. The goal is to make shopping easier through a tablet navigation system, alongside flash sales on products the customer is interested in purchasing.
Shoppers at Carrefour’s hypermarkets in Romania will be greeted by a new set of trolleys, featuring a last generation connected Samsung Galaxy Tab. The tablet will navigate the customer around the stores once they have entered where they need to go.
While walking around the store, the app will automatically realize where the customer is walking and change the notifications to reflect the products on the shelves. Product information, price and any sales will also be added in notifications.
Read also: iBeacon is the New Retailers Bestfriend.
Even though Carrefour has larger plans for the online system, right now it wants to offer a simplistic experience for customers. As customers become used to iBeacon technology, Carrefour may add personalized shop lists, price comparison and other features.
Carrefour may be the first retailer in Europe to invest heavily in iBeacon, but it will not be the last. Technology that connects to users on a more personal level is leverage retailers need to keep customers coming back, and bring new customers into the store.